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Olena Pedai · Fractional CMO · SMEs & e-commerce · Frankfurt am Main · Berlin, Germany

Your marketing. My experience. A clear plan.

When marketing decisions need experienced leadership, I can work alongside you. My role covers strategy, budget recommendations and direction for your team or agency, with hands-on support within an agreed scope. Your fractional CMO, 1–2 days a week.

Book a free call See my track record

Free 30-minute call. Your goals, your challenges, and whether I can help. No obligation.

25 years

of marketing experience as an entrepreneur

90+

client brands in Saksonia’s portfolio

50+

people at the agency I founded

+150%

revenue in 3 years at AL&Son, 1997–2001

Olena Pedai, portrait

Your business has ambition. Marketing needs direction.

You have customers, campaigns and people doing the work. Yet the next marketing decision still lands on your desk. Which channel deserves more budget? What should the agency focus on? Why is activity not turning into enough sales? I bring the experience to make those decisions with you and lead the work that follows.

  1. A budget with a purpose

    I review spending against your commercial priorities and recommend what to fund, test or stop, explaining the evidence and assumptions behind each recommendation.

  2. A team with direction

    Give your people and agency clear priorities, useful briefs and someone experienced to turn to. I coordinate delivery and handle agreed tasks myself where hands-on support is needed.

  3. Progress you can judge

    I review the available data on enquiries, purchases and revenue, question the tracking and flag gaps in the evidence. My recommendations distinguish what the numbers show from what still needs testing.

You set the business ambition. I lead the marketing work behind it.

Experience that goes beyond the plan

I have built businesses, helped make an investment offer clearer and challenged reports before more money was spent. These are examples of the commercial judgement I bring to your business.

  • +150%

    revenue growth in 3 years as deputy managing director, while repositioning an outdoor-advertising producer as a full-service agency.

    AL&Son, Kharkiv · role held 1997–2001

  • 5

    property reservations within 3 days of sending an investor presentation designed to explain the investment model.

    ERIKONA GmbH · MonteSana, Black Forest · 2026

  • 7

    actual purchases behind 1,716 reported conversions. The audit exposed misleading performance figures before a planned budget increase.

    D2C sports brand, Berlin · 7-month audit · 2026

Each figure belongs to the project and period shown. Read the context behind the results.

A clear plan. Then someone to lead it.

First, understand what is holding marketing back. Then choose what to change and put someone in charge of delivery. The Marketing Clarity Sprint gives you a plan for the next 90 days. Ongoing CMO support gives you experienced leadership to put it into practice.

  1. 30 minutes · free

    Tell me where you want to go

    We discuss your business goals, what marketing is doing today and where you need help. You can ask about my experience and how we would work together before deciding on a next step.

  2. Marketing Clarity Sprint · fixed price

    10 working days

    Find what needs to change

    I review how customers find you, what brings them to buy and what brings them back. The review covers your funnel, tracking, ad spend and website, including gaps in the available evidence.

  3. Workshop

    Leave with a usable plan

    You receive 3–5 priority actions and a 90-day roadmap: which channels to focus on, where to put the budget and how to measure progress. We work through the recommendations together. You approve the direction.

  4. You decide whether to continue.

    Ongoing leadership

    1–2 days a week

    Bring me on board

    As your fractional CMO, I turn the plan into briefs, priorities and coordinated work with your team or agency. I also deliver agreed tasks myself. We document responsibilities before work begins.

  5. Monthly

    Build on what works

    We review spending, commercial results and what we have learned. You get a management report and recommendations on what to continue, change or stop, with the evidence behind each recommendation.

The sprint stands on its own. Ongoing leadership is a separate decision, with monthly cancellation after the first 3 months.

Discuss the sprint

Built businesses. Led teams. Delivered results.

Choosing a marketing leader means trusting their judgement with your budget, your team and your reputation. Here is the experience behind mine, from building agencies and advertising technology to recent client work in Germany and Ukraine.

Real estate · Investor presentation

5

reservations within 3 days of the mailing

An investor presentation. Five reservations in three days.

Challenge
Potential investors needed to understand the serviced-apartment income model and the arrangements for management and control before speaking to sales.
My work
I created an investor presentation around those decisions: how the model works, what investors control and how the property is managed. Five reservations followed within 3 days of distribution.

“Always thorough, punctual and practical. I can recommend Ms Pedai without reservation.”

Sergiy Melnyk, Managing Director (Geschäftsführer), ERIKONA GmbH · MonteSana, Black Forest · 2026

An entrepreneur’s track record

I know what it means to win clients, hire people and invest in a business you have built. That experience shapes how I approach your budget, your team and your marketing decisions.

Agency · founded 2001

Saksonia, Kyiv

Founder and CEO

From founding day to a full-service agency in Ukraine’s national top 200: 90+ brands in the client portfolio. The agency gave rise to the UADIGITALS industry conference, with a community of over 1,000 digital professionals.

50+employees at the agency I founded and led

AdTech · own company

UAMOBILE.NET

Co-founder

Built a mobile advertising network that became one of Ukraine’s five largest, with 150+ client brands and a subsidiary in Poland. Its technology includes 207+ interest categories and geo-targeting within a 2 km radius. That experience brings technical depth to decisions about media, targeting and measurement.

1M+daily ad impressions · UAMOBILE network case study

Agency · 1997–2001

AL&Son, Kharkiv

Deputy Managing Director

Turning an outdoor-advertising producer into a full-service agency: a 10-person team winning new business, new key accounts, entry into the national top 200.

+150%revenue in three years during the expansion of the service portfolio

Pagebuilder (PGBLDR.com) · co-founder, since 2022

Co-founder working on product vision, market expansion and go-to-market strategy for an AI business-building platform. The project received EU funding with support from the Seeds of Bravery consortium.

Auto Ads · own marketing tool, 2026

From a website address to a draft Google Ads search campaign, ready for human review and export. In this project, AI processing cost was under €1 per draft, excluding media spend and campaign management.

Recent client work · 2024–2026

E-commerce · Ad audit

D2C sports brand, Berlin · 2026

Before increasing the ad budget, the business needed to know whether the results were real. Reports showed 1,716 conversions and a return on ad spend (ROAS) of 1.73. My review of 7 months and €2,064 in spend found 7 purchases and a ROAS of 0.34. Bidding favoured page views; 43% of the search budget went to partner and display networks without a sale.

A planned budget increase was stopped. The recommendation: count purchases as the primary conversion and rebuild the campaign priorities.

Renewable energy · SEO, AI search, UX

IQ Solar Europe GmbH, Frankfurt am Main · 2026

Being found is only part of winning an enquiry. I reviewed 2 websites across search visibility, AI search and the steps a prospective customer takes before getting in touch.

Delivered: 19 prioritised actions, connecting immediate fixes with a longer-term search and AI visibility plan.

E-commerce · Amazon

LAXARA, bathroom and kitchen fittings, Amazon.de · 2024–2025

Buyers needed a reason to choose between similar-looking products. I made the differences and benefits clearer across Amazon images, infographics, descriptions and Premium A+ content, with a consistent brand presence.

Delivered: a brand store with 6 sections and a consistent set of product content, from bestsellers to spare parts.

B2B logistics · Email marketing and automation

Logistics company, Kyiv · 2026

The business needed a working email channel while keeping its main customer database closed to external access. I set up authenticated email sending and a filtered daily contact export into Brevo through Make.

Delivered within 14 days: 451 cleaned contacts syncing automatically every day. The team could build email marketing on a maintained contact list.

Olena's recommendations allowed us to optimise our marketing costs and increase sales in the short term.

Larissa Verbitskaya, Co-founder, Endowment for Social Innovation

What impressed me most was how quickly she got to grips with new topics and developed the right solutions.

Oleksii Lysenko, CEO, Sheriff Security GmbH

Some clients are anonymised for confidentiality. Reference introductions can be discussed after an introductory call, subject to client permission.

A clear starting point. A leader for what comes next.

Start with the sprint to decide where marketing should go. Continue with me as your fractional CMO if you need someone to lead it there. You can take the roadmap forward with your own team, or bring me on board to guide delivery.

Start with clarity

Marketing Clarity Sprint

€4,900plus VAT

  • 2 weeks
  • 10 working days
  • fixed price
  • A review of your funnel, tracking, ad spend, website and retention, based on the data available
  • 3–5 recommended priority actions, with supporting evidence and assumptions
  • Plan the next 90 days: channel priorities, budget and measures of success
  • Make the decisions together in 2 workshops: kickoff and a practical readout
Discuss the sprint

Continue with leadership

Your fractional CMO

  • 1–2 days a week
  • agreed monthly scope
  • A proposed marketing strategy based on your commercial goals
  • Budget, channel and tool decisions matched to your customers and resources
  • Direction for your team and agency, with a weekly call on priorities and blockers
  • Hands-on campaigns, analytics, landing pages and automation within our agreed scope
  • A monthly review of results, with recommendations for the next period
Book a free call

Pricing

The Marketing Clarity Sprint has one fixed price: €4,900 plus VAT, confirmed in writing before work begins. It is a standalone project. Ongoing CMO work has an agreed monthly fee and scope, set out in a written proposal.

Use the first call to explain what you need to achieve and ask how I could help. We discuss the right scope before you commit to paid work.

1,716 reported conversions turned out to be 7 purchases. My 2026 audit for a Berlin sports brand found it before a planned budget increase.

Put €4,900 in context

€

Example: €5M in sales, 5% of it spent on marketing.

  • Historical survey · 13%€32,500 a year
  • Historical survey · 26%€65,000 a year
  • Marketing Clarity Sprint · once€4,900

The sprint fee equals about 2% of your yearly spend.

Survey context: 13% is the average share of marketing budget reported as wasted by 516 managers in German-speaking countries (University of St. Gallen with Swiss Marketing, 2010). 26% is the budget loss expected by more than 1,000 marketers in the US, UK, France, Germany and Asia-Pacific (Rakuten Marketing, 2018).

A strong fit when…

  • You run an established small or medium-sized business, online shop or B2B company
  • You have customers and marketing activity, but too many decisions still depend on the owner
  • You want a marketing plan and someone experienced to lead your team, agency or agreed hands-on work
  • You need senior leadership on a part-time basis before committing to a full-time CMO

What we need to make it work

  • CMO work needs access to meaningful business and marketing data
  • We agree the time, budget and people needed to implement the priorities
  • We agree on measures of progress and review them together

Close to your business. Accountable for the work.

  • Work directly with me

    The person you speak to is the person leading the work. I handle strategy and budget planning, guide delivery and take on the hands-on tasks we agree.

  • Keep business results in view

    We agree what progress means for your business and review the evidence. Reports should help you make a decision about customers, sales or spending.

  • Stay in control

    I bring recommendations and coordinate delivery. You retain approval of strategy and budget. I set out the reasoning, assumptions and trade-offs behind my recommendations.

  • Independent recommendations

    If a business I am connected with is considered as a supplier, I disclose the connection before a decision. You choose who gets the work.

  • Know what to expect

    We agree the scope, checkpoints and communication before we begin. The plan reflects what your business needs and what the people delivering it can realistically achieve.

  • Confidential by design

    We agree confidentiality before sharing sensitive figures. Access starts with the data needed for the task; editing rights are granted only when required.

Olena Pedai

I have built businesses of my own. I bring that responsibility to yours.

I’m Olena Pedai, a Ukrainian entrepreneur based in Germany. Over 25 years in marketing, I founded Saksonia, grew it into a 50+ person agency with 90+ client brands in its portfolio, and co-founded UAMOBILE.NET. I have made the decisions business owners face: where to invest, who to hire and how to win the next client.

Today I bring that experience to businesses that need senior marketing leadership on a part-time basis. My work spans FMCG, pharmaceuticals, retail, finance, automotive, real estate and e-commerce, across Europe, the UAE and Central Asia. Building marketing technology, including Pagebuilder and Auto Ads, keeps me close to the practical details of tracking, advertising and automation.

Germany is my primary market. I work in person in the Rhine-Main region and Berlin, and remotely with businesses in DACH, Poland, Ukraine, Kazakhstan and Georgia. Working languages: German, English, Ukrainian, Polish and Russian. Russian-language work serves businesses outside the Russian Federation; I do not serve the Russian market.

  • since 2024Founder of DMC (Digital Marketing Consulting), Germany
  • since 2022Co-founder of Pagebuilder (PGBLDR.com)
  • AdTechCo-founder of UAMOBILE.NET · built into a top-5 mobile ad network in Ukraine
  • founded 2001Founder and CEO of the Saksonia agency
  • 1997–2001Deputy Managing Director, AL&Son
  • RecognitionUAMOBILE team’s work recognised with an Effie Silver for marketing effectiveness
  • CommunityGlobal Ambassador, Women in Tech

Before we talk

What does a fractional CMO actually take off my plate?
A fractional CMO is a senior marketing leader who works with your business part-time. I turn your business goals into a marketing plan, recommend how to spend the budget, brief your team or agency and review performance, typically 1–2 days a week. You keep approval of strategy and budget; I lead the agreed marketing work. In Germany, the role is also called “externe Marketingleitung” or “Marketingleitung auf Zeit”.
Will you help implement the plan, or just give advice?
Ongoing CMO support includes leading delivery, reviewing the numbers and adjusting priorities. I can guide your team and carry out agreed tasks myself. The standalone sprint gives you an audit and roadmap; implementation is a separate engagement. We put the responsibilities, deliverables and exclusions in writing before work begins.
We already have a marketing agency. Where do you fit?
I work on your side of the table. Your agency can keep delivering while I connect its work to your business goals, set priorities, write briefs and challenge the results. You get someone who understands the detail and can help you decide what to ask for, approve or change.
Can you work with our team or carry out the work yourself?
Both. I can guide your team or agency through priorities, briefs and reviews, or carry out agreed tasks myself, including campaigns, analytics, landing pages, presentations and automation. We specify what I handle directly and what needs additional delivery capacity. The scope must fit the agreed time; media spend and any external delivery fees are separate.
What does it cost, and do I have to continue after the sprint?
The Marketing Clarity Sprint is a 10-working-day project at a fixed price of €4,900 plus VAT. You can use the roadmap with your own team; there is no obligation to continue with me. Ongoing CMO support is a separate agreement with a fixed monthly fee for an agreed scope and monthly cancellation after the first 3 months. You receive the price and terms in writing before deciding.
Should we hire a full-time CMO instead?
If you need daily senior leadership across a large team, a full-time CMO may be the right choice. Fractional leadership fits when you need experienced direction but the workload does not yet justify a full-time role. If you decide to recruit, I can help define the role and support interviews.
Can a founder or solo entrepreneur work with you?
Yes, when the business has customers, a marketing budget and the resources to implement changes. An existing marketing team is not required: we can agree focused hands-on support or identify where extra delivery help is needed. A sprint may be a better starting point than ongoing CMO work.
Which markets and languages do you work in?
My primary market is Germany, with in-person work in Rhine-Main and Berlin and remote work across DACH. I also welcome enquiries from businesses in Poland, Ukraine, Kazakhstan and Georgia. I work in German, English, Ukrainian, Polish and Russian. The Russian Federation is outside my service area.
How do you handle your own business interests?
I disclose any connection to a potential supplier before you make a decision. Your leadership retains approval of suppliers, strategy and budget.
How do we check references and availability?
Book a 30-minute introduction or email me with your business, challenge and intended timing. After the call, we can discuss relevant reference introductions, subject to client permission. I work with 2–3 ongoing clients at a time and confirm availability directly.

What could your business do with the right marketing leader?

Tell me where you want the business to go and what is getting in the way. In 30 minutes, we’ll discuss your marketing, the support you need and whether my experience fits. Free, with no obligation to start a project.

Book a free call

A clear next step

  1. Book a free 30-minute introduction.
  2. Tell me your goals and what you need marketing to do better.
  3. If there is a fit, review a written proposal with the fee, scope and deliverables before deciding.

Prefer email? Send your company website, main challenge and intended timing to olena@pedai.de.

Phone: +49 175 7430215

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